Senior Vice President and Creative Director
Katreena Salgado is a 24-year marketing communications and public affairs expert whose career took off when she decided to pursue an uncharted course rather than follow a planned path to a career in medicine. Katreena attended and completed medical school, before pursuing her true creative passion of design and branding. This path allowed her to develop a unique point of view that combines the discipline of medical science and research, with the creativity of communications design and the focus of strategic marketing.
As an outreach, marketing, and media strategist, Katreena’s abilities to grasp the big picture, work collaboratively with others, and draw on a wide range of skills, give her teams a strong competitive advantage.
Katreena has served in various senior leadership roles at major hospitals, including media spokesperson and public information officer, as well as head of public affairs and marketing where she focused on strategically developing hospital service lines to their highest potential.
Katreena earned a Bachelor of Science degree in Biology from the University of Santo Tomas, Manila, in the Philippines, and attended Medical School at the University of Michigan. She also earned a Bachelor of Arts degree in Communications and Photography from University of California, Los Angeles.
President & CEO
As President of Imprenta, Ron is responsible for the overall management and growth of the company. Through his leadership Imprenta has grown into one of the largest independent PR firms in California, and was recognized by Inc Magazine as one of the “Fastest Growing Companies in America” 2015 & 2016.
Ron has more than 30 years of professional experience developing and implementing results-driven communications, social media, marketing and public education campaigns for Fortune 500 companies, government entities, elected officials, candidates, initiatives and causes. Ron develops overall campaign strategies, messaging, creative direction and strategic approach leveraging his unrivaled contacts with elected officials, business and community leaders.
Previously, Ron served in the Clinton Administration where he developed and implemented communications strategies for the U.S. Department of Justice, Community Relations Services. He handled community outreach, and served as a spokesperson for the department.
Awards & Recognition:
Ron received a Bachelor of Arts degree in Political Science from the University of California, Los Angeles. He is a recipient and participated in the Sloan Foundation Fellowship at the University of Washington, Graduate School of Public Affairs, and the Management Development for Entrepreneurs graduate program at the UCLA Anderson School of Management.