We Tell
Stories.
We Change
Minds.
We Change
The Narrative.
We Make
An Impact.
We win
political campaigns.
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We Are Imprenta.

A full-service marketing, communications and campaign agency specializing in today’s multicultural consumers and communities.

We empower communities of color by giving them a voice and communicating to them in ways that respects their diversity and understands their culture.

Our Capabilities

Public Relations

Advertising

Social Media & Digital

Political Campaigns

Crisis Communications

Creative Production

Our Clients

COMMUNITY ENGAGEMENT AND EDUCATION

COMMUNITY ENGAGEMENT AND EDUCATION

CAMPAIGN MANAGEMENT

CAMPAIGN MANAGEMENT

PUBLIC RELATIONS, CAMPAIGN MANAGEMENT

PUBLIC RELATIONS

CAMPAIGN MANAGEMENT

CREATIVE PRODUCTION

PUBLIC RELATIONS

PUBLIC RELATIONS

PUBLIC RELATIONS

CAMPAIGN MANAGEMENT

CAMPAIGN MANAGEMENT

PUBLIC RELATIONS

EXPERIENTIAL

PUBLIC RELATIONS

CAMPAIGN MANAGEMENT & PUBLIC RELATIONS

PUBLIC RELATIONS, CAMPAIGN MANAGEMENT

SOCIAL & DIGITAL CAMPAIGN

CAMPAIGN MANAGEMENT

CAMPAIGN MANAGEMENT

CAMPAIGN MANAGEMENT

PUBLIC RELATIONS

CAMPAIGN MANAGEMENT

It's About Winning.

Winning hearts and minds.

Our team

Ronald W. Wong President & CEO

As our nation becomes diverse, ethnic communities, consumers and voters will be critical to anyone interested in shaping public opinion, running for office, or marketing goods and services.

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Joe Fernandez Zago Executive Vice President

Imprenta takes on the most vexing and complex issues. From health care to banking, utilities, environmental and racial justice to tough political campaigns, we stand by our clients no matter the challenge.

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Katreena Salgado Senior Vice President

Imprenta speaks the language of America. We understand the mores, values and culture of our country. We embrace diversity and inclusion in everything we do.

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Ronald W. Wong

President & CEO

  • Recognized business, political and community leader with more than 30 years of professional experience.
  • Successfully built one of the nation’s most successful multicultural, media, advertising, political campaign, and public relations firms
  • 2018 “Professional of the Year” – Public Relations Society of America
  • Advise C-suite executives and prominent elected officials on communications, media, marketing and political strategies
  • Served in President Clinton’s Administration, senior staff to Governor Gray Davis and Speaker of the Assembly Willie Brown

As President of Imprenta, Ron is responsible for the overall management and growth of the company. Through his leadership Imprenta has grown into one of the largest independent PR firms in California, and was recognized by Inc Magazine as one of the “Fastest Growing Companies in America” 2015 & 2016.

Ron has more than 30 years of professional experience developing and implementing results-driven communications, social media, marketing and public education campaigns for Fortune 500 companies, government entities, elected officials, candidates, initiatives and causes. Ron develops overall campaign strategies, messaging, creative direction and strategic approach leveraging his unrivaled contacts with elected officials, business and community leaders.

Previously, Ron served in the Clinton Administration where he developed and implemented communications strategies for the U.S. Department of Justice, Community Relations Services. He handled community outreach, and served as a spokesperson for the department.

Awards & Recognition:

  • 2018 “Professional of the Year”, Public Relations Society of America
  • 2016 “Individual of the Year”, PR News Diversity in PR Awards
  • 2017 Image Innovator of the Year, Asian Business Association
  • 2017 & 2017 Ernest & Young Entreprenuer of the Year, Semi-Finalist
  • 2017 Labor and Community Partnership Award, Asian Pacific Labor Alliance
  • Asian Business Advocate Award, L.A. Business Journal
  • 2016 Citizen of the Year, Chinese Elected Officials

Ron received a Bachelor of Arts degree in Political Science from the University of California, Los Angeles. He is a recipient and participated in the Sloan Foundation Fellowship at the University of Washington, Graduate School of Public Affairs, and the Management Development for Entrepreneurs graduate program at the UCLA Anderson School of Management.

Joe Fernandez Zago

Executive Vice President 

  • Managed multi-million dollar campaigns
  • Media, communications and public affairs professional with 25 years of experience
  • In-language media outreach, crisis communications and community engagement
  • Organized special events, public presentations, and developed English and in-language collateral materials, broadcast and print advertising

Based in Sacramento, Joe manages all client deliverables, budgets and overall campaign implementation for the firm’s many clients.  He has nearly 25 years of experience managing public affairs, community relations, marketing and public education campaigns. Joe has worked extensively in the Latino community particularly in Central Valley and Northern California.

Joe leads Imprenta’s communications, advertising, and outreach efforts for The California Endowment’s Building Healthy Communities initiative – a 10-year, $1billion initiative seeking to change the odds for residents in 14 of the most underserved areas in California devastated by health inequities.

As an experienced media professional, Joe worked on major community outreach, public education and public affairs campaigns for not-for-profit organizations, corporations and government entities, including Resources Legacy Fund, Pacific Gas & Electric Company, Statewide Zika, California Department of Insurance, California Community Colleges, and many others. 

Joe has executed and led all outreach and community relations, targeting the Latino community throughout California including the development of Spanish-language advertisements and collateral materials.

Joe earned a Bachelor of Arts degree in English from the University of Southern California.

Katreena Salgado

 Senior Vice President and Creative Director

  • Strategic marketing professional with more than 30 years’ experience
  • Medical school graduate with extensive experience in health care marketing
  • Served as media spokesperson, and led marketing, branding and media campaigns for hospitals and healthcare for over 15 years
  • Received Top Women in PR 2014 award, by PR News
  • Developed award-winning creative winning more than 100 awards and recognition  

Katreena Salgado is a 24-year marketing communications and public affairs expert whose career took off when she decided to pursue an uncharted course rather than follow a planned path to a career in medicine. Katreena attended and completed medical school, before pursuing her true creative passion of design and branding. This path allowed her to develop a unique point of view that combines the discipline of medical science and research, with the creativity of communications design and the focus of strategic marketing.

As an outreach, marketing, and media strategist, Katreena’s abilities to grasp the big picture, work collaboratively with others, and draw on a wide range of skills, give her teams a strong competitive advantage.

Katreena has served in various senior leadership roles at major hospitals, including media spokesperson and public information officer, as well as head of public affairs and marketing where she focused on strategically developing hospital service lines to their highest potential. 

Katreena earned a Bachelor of Science degree in Biology from the University of Santo Tomas, Manila, in the Philippines, and attended Medical School at the University of Michigan. She also earned a Bachelor of Arts degree in Communications and Photography from University of California, Los Angeles.