Resources Legacy Fund
Public Education and Influencer Advocacy
BAN SINGLE USE PLASTICS
Integrated, multi-lingual communications campaign
In 2007, San Francisco became the first major American city to pass a ban on single-use plastic bags. Today, plastic bag bans cover over 140 cities and municipalities throughout California.
From January to June 2016, Imprenta conducted a comprehensive statewide communications and outreach plan to activate communities of color around plastic pollution and local plastic bag bans.
The multi-faceted campaign included research and message development, creative development, digital engagement through social media and a multilingual website, earned media, communications, and a field campaign to collect thousands of pledges to fight plastic pollution.
Imprenta ran a statewide pledge campaign through the StopPlasticBags website, social media, and paid canvassers. The pledge forms were designed to capture the contact information of supporters for future communication. Canvassers targeted large local community events and grocery stores. They were also provided with reusable bags.
In total, the campaign reached an estimated audience of 46.6 million, providing much needed in-language public education about plastic pollution and bringing many new supporters to the pro-environmental cause.