We shape the minds and messages of the people and communities you need to reach.
We connect you to the communities in need of a voice.
We deliver your message to the ethnic voters no one else can.
Imprenta Communications Group, Inc. is a California-based, award-winning public affairs, ethnic marketing, and campaign firm, which specializes in reaching diverse audiences. We develop and execute campaigns for Fortune 500 companies, candidates, causes, and initiatives that demand and expect to win.
Imprenta’s mission is to empower communities of color by giving them a voice and communicating to them in ways that respects their diversity and understands their culture.
meet our team
President and CEO
Ron is President and CEO of Imprenta and is a recognized expert in public affairs and communications targeting a wide variety of audiences. He has more than two decades of professional experience developing and implementing result-driven communications, community outreach, social marketing and public education campaigns for Fortune 500 companies and government entities.
Senior Vice President
Joe Zago serves as Senior Vice President, and is in charge of Imprenta’s Northern California office based in Sacramento. He has nearly 20 years of experience managing political, public education, community relations, marketing, and grassroots organizing campaigns.
Senior Vice President
Katreena Salgado is a 24-year Marketing Communications and Public Affairs expert whose career took off when she decided to pursue an uncharted course instead of following a planned path to a career in medicine. This path allowed her to develop a unique point of view that combines the discipline of medical science and research with the creativity of communications design and the focus of strategic marketing.
Meet the Team
Senior Vice President for Operations, Chief Strategy Officer
Senior Account Director & Chief of Staff to the President
Senior Account Director
Operations Manager and Account Executive
Imprenta develops and conducts community outreach to ethnic communities throughout PG&E's service territory. Executing a multimillion-dollar media buy across print, radio, digital and broadcast channels in multiple languages. The campaign covers direct mail, online advertising, TV and radio commercials, streaming video and newspaper placements featuring real families who live in the area and local employees who live and work in the area.
Imprenta is working closely with The California Endowment in its Building Healthy Communities (BHC) campaign. The BHC Campaign partners with fourteen communities in California, including five Southern California sites - Boyle Heights, Central Santa Ana, Eastern Coachella Valley, Long Beach, and South Los Angeles, to work on a local scale to create broad, statewide impact. Building Healthy Communities (BHC) is a 10-year, $1 billion commitment of The California Endowment (TCE).
Covered California is a central marketplace where individuals and employees can shop for quality and affordable health insurance plans and access financial assistance to help pay for coverage. Imprenta was charged with developing a comprehensive marketing, grassroots outreach and education plan targeting California's Asian Pacific Americans to raise awareness and enrollment for Covered California.
Imprenta Communications Group received recognition as the 2016 Boutique Agency of the Year from Bulldog Reporter, a leading industry organization that provides insight, tools, and support to public relations and communications professionals. This accolade is given to the best Public Relation (PR) agency with a specialty practice.
Imprenta Communications Group received recognition from the Los Angeles Chapter of the Public Relations Society of America (PRSA) winning 2 PRism Awards. PRism Awards are awarded annually by the PRSA Los Angeles Chapter for outstanding programs and materials created by public relations professionals.
Wong is passionate about what he calls "social marketing," taking on jobs that ensure that communities of color are informed "in a way that recognizes their diversity and shows a knowledge and respect for their culture."