Los Angeles County Department of Public Health
Social Media Crisis Management Campaign
Imprenta worked with LA Department of Public Health on a social media crisis management campaign in response to death threats targeting county health officials. We leveraged 12 nationwide and state news articles and created a social media toolkit with graphics, identified over 200 key contacts at health, social justice and community-based organizations as well as local elected officials and advocates, and distributed the toolkit to garner support around the #WearAMaskSaveLives social media campaign.
Advancement Project California (APCA)
Day-to-day COVID-19 social media response
Imprenta supports APCA’s organic social media efforts to addressing health disparities amid COVID-19, and worked with over 100+ groups under SoCal coalition “Healthy LA” to advocate for systematic change on health care for low-income communities of color.
The California Endowment (TCE)
COVID-19 Awareness Campaign
12 video and graphic assets for The California Endowment on COVID-19 rapid responses and distributed the educational materials on Facebook, Twitter and Instagram since March 2020. The paid social media video campaign garnered over 2 million statewide impressions and over 1 million video views on FB and Instagram under a modest investment.